Strategic Video

Why Do You Need A Marketing Video?

USE YOUR WEBSITE AND SOCIAL VIDEO AS YOUR COMPANY’S TELEVISION NETWORK -START BROADCASTING YOUR STORY TODAY

Nielsen Media Research estimates that 90 percent of all web traffic will be video by 2014. And why not? Video remains the most compelling way to tell your company’s story. It’s a great platform for communicating with potential customers – and with your employees. It’s one of the most cost-effective ways to train those employees or customers. And thanks to the rise of smartphones and other mobile devices, video can take your company’s story to wherever your customers and employees are – giving you an edge on the competition.

Consumers want to know more about how to use a product or service rather than rely on video brochures that are nothing more than glorified commercials. In fact, our customer’s success using training content as a marketing tool provides proof every day that people online love to buy, but hate to be sold.

Our media professionals at Blue Fusion are ready to let the world know about your business – in HD-quality video and on computer-generated sound stages.

Social Video Introducing BlueFusion.TV

BlueFusion.TV is our online portal for business news programs that focuses on small and medium-sized businesses.
We prepare a four-to-six-minute-long, business news-style profile of a company, and then use our innovative BlueFusion.TV Distribution Platform to broadcast your story to the world through branded Web video channels on YouTube, Vimeo and others, as well as social networks including Facebook, Twitter and LinkedIn. Other distribution methods include an iTunes video podcast, mobile apps for iPhone and iPads and Internet Protocol Television (IPTV). We will also feature your story on the BlueFusion.TV website free of hosting/bandwidth charges for a year. But feel free to embed or link to the story on your own website too.

Did You Know?

Short videos that highlight your company’s expertise on a particular subject don’t just make your brand a trusted resource for customers – they also rank high on Google search engine results pages (SERPs).Blue Fusion will work with your business to prepare Did You Know? videos – 30 to 90-second snippets of useful information regarding your product or service. An information technology company could highlight best security practices; an interior design firm could give hints on what to look for in granite countertops. Did You Know? shows off your company’s desire to pass along valuable insight that keeps visitors on your website longer, and cements your credibility with the consumer.

Custom Video Solutions

Maybe you have an idea for a video that highlights your brand, but you need guidance and the right production values to get it on your website. Blue Fusion will work with you to realize your vision – whether it’s a series of executive interviews on timely topics, or behind-the-scenes glimpses of your company, or a “breaking news”-style approach to your latest product or service. Blue Fusion’s experienced storytellers will use state-of-the-art production equipment to put your inspiration on a screen in all its high-definition glory.

ENTERPRISE SOLUTIONS

Communications

Companies of all sizes – not just major corporations – are taking advantage of video-powered communications to engage users like never before. Messaging with video supercharges CEO and executive communications, extends and improves the effective reach to internal/external sales teams and cuts costs, which boosts your return on investment (ROI).

Video Distribution Platforms

Video is inherently scalable. The only catch is that most corporations have distribution requirements that go beyond YouTube’s capabilities. Whether you want to have a closed circuit video network for your employees, or to create and educational portal for channel partners, the team at Blue Fusion can customize one of our proven video distribution platforms to ensure your communications or marketing goals are achieved.

But the benefits go beyond ROI. Make time your ally – and get a jump on the competition – with just-in-time video messages that are broadcast to the field much faster than in-person visits or through scheduled conference calls.