Social Media Marketing

Social Media

Facebook • Youtube • Twitter

You need to create a landing page that engages with each of your visitors. What actions do you want them to take? Do you want them to sign up for a newsletter, a ebook or a program? The layout for each of these is different, and that is because you are asking your visitors to sign up or opt in for different products or services. The only area that these pages need to have in common is; valued information for your prospective clients. Here are a few steps in creating the perfect landing page:

1) Show the benefits: Benefits could be price of product or service, Ease of use, or quality

2) Use Video: Create a video that captures all angles of your audience. The video needs to again show why the product or service is going to benefit your prospects. Remember from our last post, placement counts, placement of your videos depends on where you want to lead your prospects once they are on your landing page.

3) Make sure that you ask for your customers information. Ask for your potential clients email and first name, or their email and phone number. Landing page’s primary function is to be a lead generating tool.

4) Add your social networking icons to the landing page. Not all prospects will fill out the landing page form. They may want more information on your product or service, or more information about you or your company. One of the best ways to give them that information is by letting them follow you on Twitter, Facebook or any other social network that you have.